Working with Scottish Power Renewables
Scottish Power Renewables is part of the Iberdrola group, one of the world’s largest utilities and the leading wind energy producer.
OBJECTIVES
SPR is involved in the deployment of windfarms both on and off shore, however turbines can appear as planes on radar systems, confusing the readouts. SPR needed an approach that would enable a non-technical audience to understand the challenges to be addressed and the solutions proposed to mitigate these challenges. This included key stakeholders including Members of Parliament and high ranking military personnel.
APPROACH
We created Project Green Blade to deliver a suite of materials and resources to educate and engage the audience. This included an animated video and a micro learning portal as well as a range of supporting interactive PDFs.
- An animated video was used to explain the effects of radar on windfarms and the mitigation proposed including a professional voice over to explain the concepts.
- The creation of a micro portal to host and deliver essential information and resources
- The development of interactive PDFs and other documents available as downloads from the portal
OUTCOMES
- Simplified a complex subject and knowledge transfer for a non-technical audience
- The Project Green Blade brand grabbed attention quickly due to the engaging nature of the materials and the portal
