Working with Nielsen
The Nielsen Company is an information, data, and market measurement firm. They are a global leader in audience measurement, data and analytics
OBJECTIVES
Nielsen needed an alternative to a traditional learning module for senior leaders that outlined the move to a Principal Operating Company (POC). They needed an approach that leaders would engage with, but would also provide the essential information in a clear and concise format.
APPROACH
Alongside the development of other learning materials, we created an interactive eBook that provided essential information in an engaging and highly visual format. Creating a dynamic eBook that used tabs and a metro style of delivery, we enabled the learner to move from a quick overview through to a much more detailed briefing. We also incorporated rich media elements within the eBook, including video and audio. In addition, we provided the ability to download approved PowerPoint decks from within the eBook, so they could present to an auditor or team members using an authorised deck.
OUTCOMES
- High take up and interaction with content
- Awareness raised on critical POC topics
- Key knowledge and learning delivered without it feeling like a typical training module
