Working with IBM
IBM sells software, offers consulting services, and provides hybrid cloud infrastructure solutions. The Software segment is IBM’s biggest source of revenue and profits.
OBJECTIVES
IBM was looking for a way to increase engagement and interaction with their mobility management proposition. They wanted a way of educating their viewers on the benefits of their mobility management solutions but were unsure how best to engage for maximum impact.
APPROACH
After discussions with the management team, we created a micro learning portal, filmed and edited a carousel of videos at their Dublin office and created interactive video overlays for all the video modules. A learning portal was also created to host and deliver a variety of assets to support the video delivery. Using interactivity within the videos enabled us to pause the video and ask key questions that helped inform the future direction of the proposition. Viewers were also able to link to further resources straight from the videos.
OUTCOMES
- Viewer report data provided key information to determine areas of interest and improve the roll out success of the mobility management proposition.
- The interactive video format also increased video views and viewing duration leading to increased engagement with further marketing materials.
