Working with Nielsen
The Nielsen Company is an information, data, and market measurement firm. They are a global leader in audience measurement, data and analytics
OBJECTIVES
Nielsen wanted to extend support beyond the leadership team for the learning materials we had created explaining the move to a Principal Operating Company. Nielsen needed an efficient way to explain to key employees why the move had been made and what this meant in terms of working practices for both clients and external partners.
APPROACH
Following the theme and style we had created for their leadership eBook, we developed an interactive elearning course that made use of tabs and buttons as an alternate style to the more traditional screen based elearning course. We also set up an interim LMS platform so that the materials could be assessed and piloted before full roll out.
- Incorporated knowledge checks to test comprehension
- Replaced classroom based delivery (difficult to do across many thousand of learners)
- Interactive elements to increase engagement
- SCORM output for measurement within the LMS
OUTCOMES
- High level of engagement and interaction with the course
- Complexity of the subject significantly reduced by breaking a complex topic down into discreet and manageable sections.
